Here is the link…” or “I’m attending our industry conference next week. I think of my LinkedIn status updates as brief conversations I would have at networking events: “I just read a really interesting article you might enjoy. But again, remember to stick to the professional. Like other popular social networks, LinkedIn provides the opportunity to share brief status updates with your connections. You don’t necessarily have to wear a suit, but baseball caps, party photos, cartoon avatars, and glamour shots from last weekend’s formal don’t fit in the professional environment of LinkedIn. If you choose to post a photograph on your LinkedIn profile, opt for a professional, high-quality headshot of you alone. The best place to find relevant keywords is by researching the job listings that appeal to you and the LinkedIn profiles of people who currently hold the kinds of positions you want. You should also include key words and phrases that a recruiter or hiring manager might type into a search engine to find a person like you. Remember to include all of your experience, including internships, volunteer work, and extra curriculars. Your LinkedIn Summary statement should resemble the first few paragraphs of your best-written cover letter - concise and confident about your goals and qualifications. Write a professional Summary statement.For instance: “Honors Marketing Grad from UCONN Seeking Opportunity in Consumer Packaged Goods” or “Recent LSU Grad with Extensive Nonprofit Experience.” For ideas, check out the profile headlines of other recent grads or entry-level employees you admire. Be as specific and keyword heavy as you can. Your profile headline is the first thing people will read on your profile, so you need to think of it as a marketing tool. Far too many young professionals insert a generic term such as “Recent graduate” or “Job Seeker” as their LinkedIn profile headline. Here are some tips for getting started, especially if you’re new to the professional world: You must take control of your profile and visit the site frequently to get the most benefit. My biggest piece of advice is this: LinkedIn doesn’t work unless you work it. In honor of LinkedIn’s IPO on the New York Stock Exchange yesterday, I thought it would be a good time to share some reminders about why the site is valuable to young professionals and how to use it effectively.Īs the largest and most vibrant professional social network in the world ( 100 million members in over 200 countries and counting), LinkedIn provides a wealth of opportunities for personal branding, networking and finding jobs.Īs a spokesperson for LinkedIn for the past two years, I’ve learned a lot about how to get the most value out of the site. To receive blog posts like this one straight in your inbox, subscribe to the blog newsletter. Give it a whirl and who knows - maybe your profile will show up on a list like this in future! So, rather than simply listing your job title (which is displayed below anyway), put those 120 characters to good use by showing who you are and what you're all about.ĭon’t be afraid to talk about your passions, your mission, or whatever else you care about the most. He then encourages them to reach out to him with an open-ended invitation: “Want to connect!?” You get 120 characters - so make them countĪs a recruiter, you’re marketing yourself and the company you’re hiring for in your headline - and asking potential candidates to trust their futures to you. In one line, he manages to make candidates sit up and take notice. Jason Yuan, a “talent seeking missile” at gaming company Electronic Arts, makes a bold statement in his headline: “I don't usually stalk Profiles, but when I do I probably have a career opportunity for you.”
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